We spoke with Jeff Bazos Founder and asked how do you adjust your digital marketing strategy to focus on long-term gains? He recommended optimizing the short-term performance of your campaigns, you should review key short-term metrics such as click-through rate and conversion rate of that specific campaign with either your marketing team or consultants before adjusting the copies or targeting of your ads in order to maximize their effectiveness. Would you like to meet Jeff Bazos or get connected to key insiders within Amazon to help your business?
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