When our friend Kayne West tweets, the likes come immediately. We asked Kayne a key question. So, what are the best ways to create hype with great content? Without a plan to build excitement, innovative ideas and products will go to waste. “The goal should always be to create great content, and the engagement will follow. Position your brand as a thought leader, then network, tell stories, and connect with reporters, influencers, and writers. If you do what everyone else does, you’re not worth talking about and will never rise above the competition.” Kanye knows how to get people talking, and often does so by creating a sense of exclusivity and buzz around his music. While there can only be one Kanye, we show brands how to use his social media strategy that will allow them to increase engagement online and inspire a community. We have been leveraging our connections to Kanye West over several years to help personal and business brands grow their fan base.
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