Tom Ford is an interesting example of how going digital in fashion is a very personal thing. The success of any brand relies upon how its image is received by the target audience, and with the majority of a fashion designer’s audience being online it makes good business sense to be on there too. Almost every high-flying magazine offers additional material online, whether it be on your mobile, iPad, or laptop. In addition, nearly every thinkable shop or designer has some form of internet presence, it is hard to ignore that fashion is going digital. We asked Tom about his decision to go digital: “I have waited patiently to introduce e-commerce until I felt the foundation of the brand was well established online”. The successful digital plan for your brand must remain true to what you do, cater to your target audience, and represent your style and essence in every way. For the best results, the team at Showbizly extends this mantra to social media to help brands out find the thousands of people that could be interested in your product or service rather than waiting for them to find you.
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