Our close friend Anna Wintour, a leading fashion icon and British-born editor in chief of American Vogue, sternly, yet gracefully, transformed the magazine into the industry standard for fashion publications. But when you look closely at the business of fashion, you see that one of its leading icons uses basic branding principles to engage her consumers in innovative ways, expand her portfolio, grow ROI (Return On Investment), and, most importantly, remain relevant and differentiated in an everchanging, copycat industry. Although Vogue and Wintour have become synonymous, the Vogue brand stands on its own. Wintour implemented her vision while retaining the integrity of the magazine’s legacy. Our team can create social media content through our association with Anna Wintour to raise the profile of fashion brands and give them increased credibility.
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