Over the years, our friend Jimmy Fallon has grown a huge presence on social media. He has more than 8.5 million followers on Twitter, and regularly makes his fans and their comments part of his show. Here are a few things you can learn about social media from Jimmy. First, go where your audience is which is where Jimmie began using Twitter back in 2008 when he realized that there was already a conversation about him and his skits on the site. Going where your audience is already spending time is the best way to interact with your fans and grow your avid fan base. What we really like about Jimmy is that he really knows how to get creative. One of Jimmy’s most popular TV segments is Late Night Hashtags. He comes up with a hashtag, asks fans to tweet using it, and then reads his favorite ones among them on the next show. To learn more, contact us and get connected to content featuring Jimmy Fallon, and increase your brand awareness on social media.
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