Our friend Tom Brady is having an ever-increasing presence on social media. His first Facebook post came back in 2011 and his posts have become more frequent. Tom posts his own version of a newspaper called “TB Times”, where he creates headlines from the team’s most recent game. What is consistent in these posts is that in the bottom right-hand corner of the newspaper is an advertisement for TB12 gear with a link to the TB12 store. Your brand can be linked to these post and there can be a significant increase in consumer engagement for your brand when Tom Brady is in the news, a trending topic, or goes viral. For years, Brady has done little to promote himself or enhance his following until he started his own TB12 brand. We encouraged Tom to take a more active role on social media and now he is selling everything from hats to sweatshirts to cookbooks. We can connect your brand to Tom Brandy as a trending topic on social media platforms that might lead to an increase in sales.
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