Our close friend Anna Wintour, a leading fashion icon and British-born editor in chief of American Vogue, sternly, yet gracefully, transformed the magazine into the industry standard for fashion publications. But when you look closely at the business...
When our friend Kayne West tweets, the likes come immediately. We asked Kayne a key question. So, what are the best ways to create hype with great content? Without a plan to build excitement, innovative ideas and products will...
Well-known personalities may not need name tags, especially to an event, as they are so recognized. But our friend Hollywood Star Brad Pitt broke that rule when he wore a name tag at the Oscars Nominee's Luncheon at...
Micro-Influencers to use content featuring celebrities like Michael Jordan to create engagement on social media connected to your brand. Unlike those influencers who have a huge fan base, micro-influencers with 1,000 to 100,000 followers also may be more...
We asked Oprah about brand image and how she has translated it into communication on social media with immense ease. First, I asked Oprah what she thinks about social media, and her response: “social media has changed the way...